New aesthetics displays

PiXii – juin 2021 – La Rochelle

New aesthetics displays, synopsis of the experience
Visitors are invited to flash with their smartphone each photograph located outside the exhibition venues. The experience offers a giant augmented reality display accessible from the streets with content linked to the identity of each place and allows the discovery of new aesthetic visuals.

User experience, narrative arc and the purpose of the installation
In the outdoor space, the visitor explores with his smartphone five photographs edited from the large sculpture “David” by Michelangelo, and discovers five works in augmented reality that deploy 3D contents and spatial videos. The user is immersed in the codes of post-internet, glitch and the new aesthetic cultures representative of today’s digital art. The photographs of the face of « David » installed in large format offer a close relationship with the original work which measures 5.17 meters in height (without the pedestal)

Michelangelo’s Statue of David
« David » is a masterpiece of Renaissance sculpture, created in marble between 1501 and 1504 by the Italian artist Michelangelo. David is a marble statue of the Biblical figure David, a favoured subject in the art of Florence. This artwork has become a symbol in post-internet culture and in this project, « David » was digitized in 3D with a reflective texture to become the intangible avatar present on the exhibition venues of the PiXii event 2021.

Five photographs 200x135cm.
Printed on PVC and fixed on a panel outside the exhibition halls.
Augmented reality is realize with spatial layers.

Technological tools used

ARTIVIVE (free for ios & android)
Ce projet a également été labellisé par la France Design Week et exposé pendant le mois de septembre 2021 dans la vitrine de l’école de design de Nouvelle-Aquitaine